Morten Bo Mikkelsen established the company five years ago with a friend who had grown up on a pig farm and knew about farrowing problems. They came up with the technology and made a patent application. At the time, his friend was a project manager at a large company, and Morten Bo Mikkelsen was a high school teacher himself when they started the company. Both are trained engineers. In 2017, Morten Bo Mikkelsen started working full-time on the project. In 2018, Erik Hougaard joined the company as an investor and co-owner. He is a serial entrepreneur, an electronics and software developer, and he has previously produced systems for agriculture.